Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz account, CJ, says that there is a team of seven people who run the BTS on Billboard! The Tulsa . Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Even some of the adults are just annoying because they like to argue about everything. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. Warner Bros. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. allkpop is a registered trademark of 6Theory Media, LLC. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Get full access to all features within our Business Solutions. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. You need a Statista Account for unlimited access. 19, 2017, in Los Angeles. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. First was the young, diverse, and digitally native Generation Z coming of age. Hope it can give you helpful insights or interesting facts about K-pop. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. Culture Queen. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. As a Premium user you get access to background information and details about the release of this statistic. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Currently, you are using a shared account. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. . This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. You'll see that there is a near-linear relationship between followers and mentions. As a Premium user you get access to the detailed source references and background information about this statistic. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. Then you can access your favorite statistics via the star in the header. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Interestingly, are .. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. However, the popularity of the kpop genre is that as been spreading across the nation. 28 Feb 2023 06:29:24 Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Can ifans use melon? Currently, you are using a shared account. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Mamamoo arent on that list, but I know they have more female listeners too. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Please create an employee account to be able to mark statistics as favorites. First thing first, well see the demography of the surveys respondents. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. K-Pops wide appeal across Asia is due to several factors. There's an entire Twitter account -- BTS on Billboard! The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). They appoint South Korean stars as brand ambassadors . Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. In, Korean Foundation for International Cultural Exchange. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. There are 240 respondents in this survey with 140 of them come from the US. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Show publisher information Get full access to all features within our Business Solutions. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. There are of course male fans, but male fans virtually avoid male idol groups. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). From new album releases to concert coverage, our site has it all. Business opportunities soon followed. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Screaming Fangirl. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. 75 1 English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Various kinds of merch can be found in the form of light sticks to an album. name in many more countries and that they will gradually continue rising even higher," CJ wrote. Change Consent | Kpopmap 2022. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. But there are two acts, both K-pop, who leave the rest in the dust. You need at least a Starter Account to use this feature. You need a Statista Account for unlimited access. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Top Asian Cities for K-Pop "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Korean Foundation for International Cultural Exchange. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. [Price List], 5 Steps For Sending The Perfect Demo Submission. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Halaman Selanjutnya. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. However, K-Pop history has seen some exceptions, for example, TWICE. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Spanish tracks and collaborated with local artists. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Opinions expressed by Forbes Contributors are their own. Other East Asian countries have a somewhat misleading representation within this data. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. K-pop acts take up the three top spots on Billboard's Social 50 Chart. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. 2007 - 2023 6Theory Media, LLC. As for the occupation, most of them are students followed by nurses or caregivers. We at Brandwatch love data, K-pop, and we definitely love BTS. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Happy reading! K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. As for gender, female respondents dominate the survey results with a total of 94.58%. As soon as this statistic is updated, you will immediately be notified via e-mail. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. This is unsurprising given its large multi-cultural population. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. statistic alerts) please log in with your personal account. FYI, this is . Meanwhile, all transgender respondents with a total of 4 people come from the US. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. Uncover where K-Pop has made its mark globally and where its biggest audience lies. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. [Online]. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. As a Premium user you get access to background information and details about the release of this statistic. Visuals Visuals Visuals. Of course, there were a. You only have access to basic statistics. [Online]. The reason is that fangirls are loyal, passionate and more willing to pay. How old are K-pop fans? As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. So again pick an age. Made by: sunshinejoonie. Engagement performance compares an artist's performance to other artists who have the same reach. In Korea, Kpop (both male and female groups) are largely made up of female fans. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. You can only download this statistic as a Premium user. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. In addition, regardless of the fans demographic such as religion . Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. Yet K-Pop has made great strides in bridging the cultural divide. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. All Rights Reserved. Show publisher information (2020). 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. Dancer at Heart. Welcome back! Create an account on our community. To use individual functions (e.g., mark statistics as favourites, set K-Pop itself has been crafted with the goal of accessibility in mind. Japan, the second largest music market after the United States, has a massive K-Pop following. Business Solutions including all features. K-pop is a genre of South Korean popular music. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. "BTS always seem to do better and better after each comeback, especially on the charts. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Business opportunities soon followed. just 24% belonged to that demographic when tickets to the Map of . Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. K-Pop's wide appeal across Asia is due to several factors. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. You may opt-out by. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Lalu, benarkah fans Kpop terbesar ada di Indonesia? Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. This is consistent across both Instagram Followers and YouTube Views. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Learn more about how Statista can support your business. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. There was some surprises like Loona's female count being so high, 70% is really high for girl group. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. Statista. Chart. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household.

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